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• The Bottom Line Basics of Search Engines
  What is a search engine? How do they work? What do they do? These are just a few of the many questions that people ask me when I teach HTML Programming.
  
  
  • Let us travel back in time to the very first tool created
    The first true search engine, now defunct, was named Wandex and was developed in 1993 by Matthew Gray. Another search engine that also appeared in 1993, and is working today, is called Aliweb.
    
    
• Surfing the Search Engines
  The World Wide Web is a collected works of electronic documents that are linked together very much like a spider web.
  
  
  • The Language of the Internet
    There is Internet language that you need to understand before you can really call yourself an Internet surfer.
    
    
  • World Wide Web Basics
    A web page is a document that is stored on a server, and is written in hyperlinked text code. This is computer language known as HTML.
    
    
  • Surfing the Net
    Surfing the Internet is really very easy. Once you get the hang of it, the only this that can limit you is your imagination.
    
    
• Benefits of Search Engines
  One of the major benefits of search engines is that it introduces your business to the world on a truly global scale. When traditional methods of advertising are used, they target a specific group and a localized area bit online the sky is the limit
  
  
  • Google
    The more keywords that you have on you website, the more it will register on search engines.
    
    
  • Toolbars
    There have been extra functions added to Internet toolbars that allow a search to be performed from a browser, instead of going to a search engine site.
    
    
  • Features of Toolbars
    Some toolbars are easier to use than others; it is a matter of the user becoming familiar with each individual toolbar.
    
    
• Businesses and Search Engines
  Search Engine Marketing is one of the most cost effective methods of increasing profits for B2B marketers. Experts have always believed this to be true.
  
  
  • B2B
    Any company can be found on the Internet either by using a website or Internet directory. There are thousands of links that can be found. A simple Google search will yield hundreds if not thousands of the types of businesses you are looking for.
    
    
  • More Businesses use Search Engines
    Instead of finding a select few companies using the traditional methods, by using a search engine, businesses can be found all over the world.
    
    
  • B2B Purchases
    It takes at least one month if not two on a search engine before you decide on buying your purchase. Researching all aspects of the product is essential.
    
    
  • ROI
    An ROI is just as good as a B2B.
    
    
• How Search Engines Work
  The internet has a myriad of uses and the better you understand how to use these search engines the easier it will be for you to find the info that you really want or need to have when you need to have it.
  
  
  • A Long Came a Spider...
    Search engines can be your best friends. They can mean the difference between learning about the way of the cosmos and what Brangelina did for lunch the other day.
    
    
• Links